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Professional summary

I’m a communications and marketing specialist with 20 years of experience in senior positions, both in-house and for top agencies, managing content creation, SEO, digital
marketing, public relations and media strategy for leading organisations and brands. I have a Master’s degree in Political Communication and a Bachelor’s degree in Journalism and International Relations, and previous success leading the communication efforts of governmental organisations, NGOs and private companies from various fields.

Achievements & acknowledgements

Leading the development of JPR’s new website, achieving 300% growth in Google search impressions and 500% growth in Google search clicks over the first year of its activity.


Responsible for growing JPR’s Research Panel number of registered responding members by over 30% through content, digital, print and influencer campaigns.

I initiated and led the development of TAU Trust’s new CRM software, which could potentially save the charity thousands of pounds annually while improving organisational processes.

Launching and managing new online platforms such as JW3-TV to support the community during the Covid-19 pandemic.

Reaching over 300% growth in donations towards “Spring for Holocaust Survivors NGO” through a 5-year campaign.


Winner of a CEO’s Outstanding Employee Award and three PR Association awards (“Roaring Lion”), including Best Environmental Campaign of the Year.

Skills & expertise 

  • Strong analytical skills, creative thinking and a proactive approach

  • Excellent interpersonal skills, ability to work independently and as part of a team

  • Experienced with employee and stakeholders management, including C-suite

  • High written and verbal communication skills, with experience producing all types of content

  • Knowledge of all current marketing channels, including digital marketing and SEO

  • Experience working with all types of data and analytics, and with measuring impact

  • Adaptable and able to handle pressure, with a strong will to learn and progress

Education & More


Hebrew University of Jerusalem.

M.A. in Political Communications


Hebrew University of Jerusalem.

B.A. in Journalism and International Relations



Hebrew – native language
English – native proficiency

Computer skills:

Proficient with all MS Office programs, Mailing and Social networks, CRM and Internet applications.


Director of Communications for the Institute for Jewish Policy Research (JPR)

JPR specialises in researching the state of the contemporary Jewish communities in the UK and Europe

  • Building the organization’s comms strategy as JPR’s the first-ever Director of Communication

  • Planning and running the organisation’s communications budget

  • Leading the development of JPR’s new website, set to launch Sep 2022

  • Re-inventing JPR’s social media presence, including the launch of the charity’s FB page

  • Running team workshops, editing reports and blogs, and producing videos

  • Advising the CEO and other staff members on how to increase the organisation’s impact

Professional experience


Head of Communications and Marketing at Tel Aviv University (TAU) Trust

TAU Trust leads fundraising activities for the university​ in the UK

  • Supporting the CEO in planning and delivering events and webinars

  • Managing the development of TAU Trust’s new CRM system (Salesforce)

  • Revising all external communications, mass mailings and PR, and assisting with internal communications

  • Liaising with stakeholders, including trustees, donors, academia and external providers

  • In charge of TAU Trust’s website and social media activities

  • Working with a graphic designer to design invitations, reports and appeals

2019 - 2021

Marketing Manager at JW3 London

JW3 is UK’s leading Jewish arts, culture and community center.

  • Creating and Implementing an integrated marketing, sales and communication strategy

  • Managing all marketing channels, including websites, PR, direct mailing, social media and point-of-sale platforms

  • Planning, developing, producing, measuring and evaluating campaigns

  • Developing and managing a schedule of production for communication materials

  • Managing day-to-day activities, including responding to queries, content creation, community outreach efforts and promotions.

2007 - 2012

Media Relations Manager

at Israel Nature and Parks Authority

The INPA manages 30% of Israel's land and employs over 2,000 workers nation-wide.

  • Established and managed the INPA's Media Relations division

  • Liaising with environmental reporters as well as journalists in the fields of tourism, law & order, infrastructure, education, science and regional reporters

  • Maintained continuous contact with field personnel, advised management and streamlined intra-organizational processes

  • Conducted materials for journalists and professional forums, initiated coverage in all types of media

  • Assisted the spokesperson in policy-related issues and crisis management

  • Made frequent appearances in the media

2012 - 2019
Senior PR, Public Affairs and Strategy Manager

at Peer & Levin Communications Ltd. (ISRAEL)

Peer & Levin agency is engaged in the fields of media consulting and public affairs.

  • In charge of 8-12 accounts daily, both day-to-day and short-term campaigns, including crisis management

  • Great experience liaising with different stakeholders, including Ministers, MPs, C-suite and journalists

  • Managed 2-4 PR executives (junior & senior)

  • Took active part in the office's efforts to attract new business

  • Wrote strategic plans, Op-Eds, press releases, reports, briefs and other content

  • Managed local election campaigns and member of the Israeli Labor party campaign team

  • Copywriting and producing ads and video, over-sighting graphic designs and social media activities, organizing press conferences and events

2006 - 2007

Account Executive

at Sendik Communications PR Agency

  • Managed public relations and spokesperson activities for a variety of clients

  • Drafted short-term PR plans and wrote press releases and other content,

  • Replied to media enquiries and initiated media coverage

  • Experienced stakeholders management

2006 - 2006

Intern Account Executive

at Ruder-Finn PR Agency

  • Worked in conjunction with international accounts

  • Researching and preparing materials for journalists

  • Wrote press releases and initiated press coverage

Client list


Magen David Adom - Israel's Emergency Medical Services

Israel Society of Anesthesiologists

Israel Association of Speech and Hearing Therapists

Medton-Hedim Hearing Aids

Novartis OTC


The Regional Network for Peace

The Conference of Presidents

A4e (Action for Employment) Program

Peacehub – Boosting Peace Talks

Fulbright Foundation


Israel Nature and Parks Authority

Ecommunity-Erp (European Recycling Platform)


A.M.I.R Global Green

Campaign for the Gas Purification at Sea HQ

Tech, Finance and Real estate:

Automation Technologies Group


Meitar ms

Tarya p2p loans

Bereshit Bavli Tower

Ezra U'Bitzaron Housing Co (Tel-Aviv

Municipality Renovations Company)

Rozio Real Estate Group


The Shalom Hartman Institute for Jewish Thought

The Branco-Weiss Pedagogy Institute and Schools Network

Israeli Scouts Youth Organization

The Academic College of Tel-Aviv

Kidum Schools Network

Charity, Welfare and Senior Citizens:

Ministry for Senior Citizens and Social Equality

Aviv (Spring) for Holocaust Survivors

AJEEC Center for Arab-Jewish cooperation

Yad Vashem National Remembrance Center

Government & Politics:

The Center of Regional Councils in Israel

Labor (Israel) National Elections Campaign 2015

Ramat Hanegev Regional Council

Mate Yehuda Regional Council

The Negev Mayors Council

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