The 2025 Jews in Uncertain Times Survey was designed to understand the attitudes and experiences of Jews in the UK in 2025 at a time of considerable social and political change. Yet, despite being conducted using a research panel with over 10,000 registered adult British Jews, it was clear a marketing campaign was neccessary to prompt a response from at least 4,000 members and attract new members from underrepresented sections of the community.

Using a series of branded videos and targeted posts, we launched a social media campaign on Facebook and Instagram, aimed mainly at young Jews, members of the community who aren't affiliated with a synagogue, and those living outside London. On top of the paid campaign, we promoted registration to the panel through a curated list of partner organisations. We also planned a series of designed reminders (sms/email) to existing panel members, adjusting the messages to meet different audiences at diferent stages of the survey.

The marketing campaign drew responses from over 4,800 adult British Jews to our survey, including more than 850 new subscribers who were reached via social media, press, and partner campaigns. The findings of this survey were released in a series of reports, all quoted by major news outlets in the UK and beyond.