Rebuilding and Growing JPR’s Research Panel.

When I joined JPR in 2022, its research panel - originally developed during the COVID-19 pandemic - had seen no communication with members for nearly two years. There was a real risk that participants would no longer recognise the panel or engage with it, undermining the organisation’s ability to deliver large-scale, community-wide research.

I led the development of a new campaign to support the launch of the 2022 UK Jewish Identity Survey, using it as both a re-engagement and growth opportunity. This included building new digital channels, working with designers to create a clear visual identity, and developing a narrative-led campaign under the banner “Make Your Opinions Count.”

The campaign positioned the survey around relevant and timely themes - including antisemitism, identity, and Jewish life in the UK - and was delivered across social media, partner organisations, and targeted outreach. Alongside attracting new participants, a key focus was reactivating existing panel members and ensuring strong completion rates.

The campaign proved to be a major success. Nearly 5,000 panel members completed the survey - making it the largest survey of its kind in the UK’s history - including 1,300 new members who registered directly as a result of the campaign.